Boki Gelato

About Us

Boki Food Service is an active multi-concept concession operation founded by Borjan Jaksic, running 12 food concepts across 5 state fairs and 30+ festivals in 9 states over nearly 20 years. From sirloin tips to fresh-cut fries to artisan gelato, every concept is built for high-volume, high-margin festival operations. Borjan has hired 100+ people in the concession industry and built systems that run across multiple locations simultaneously — the kind of operational experience that only comes from actually being in the booth season after season. Borjan is also the founder of Mobile Food Experts — a coaching company built to share those systems with food truck owners, festival vendors, and concession operators across the country. Programs range from a free vendor community (The Concession Collective) to hands-on 1-on-1 mentorship through The Roadmap, The Accelerator, and the Inner Circle. NICA member. MBA from the University of South Dakota. Convention speaker on AI and social media for vendors. Real coaching from someone who's actually in the booth — not theory from someone who's never worked an event. Visit https://mobilefoodexperts.com, see our operation at https://bokifoodservice.com, or join free at https://mobilefoodexperts.com/free/